Viamedia Geo-Graph · Prepared for Rain-X · Q1 2027
Storm Watch
Budget
of audience cells live nationwide
Ice and dark commutes vs storm season vs spring rain
Jan 4 to Mar 31 · modeled · click a phase to jump to it
Seasonality tracker · daily weather index by region
CalmSevereTrigger day
The index updates daily, with storms building and fading over a few days. A region triggers when its index reaches 60. The storm layer steps up there within 48 hours and steps back down as conditions ease. In market, the index runs on NOAA forecasts and observed rain, snow, sleet and freezing rain. Here it is modeled from typical winter patterns. Click any day to move the map to it.
Weekly flighting
Proposed next step
A storm-triggered Q1 test for Rain-X
Audience
Drivers in the path of rain, snow and ice, long-distance commuters and DIY shoppers near auto parts stores, reached nationwide.
Trigger
Spend steps up in a region when its daily weather index crosses 60, using NOAA forecasts and observed precipitation, and steps down as skies clear.
Measure
Visits to auto parts stores and mass retailers by area, comparing trigger days with calm days and with matched areas that don't run.
Budget
$250K to read the three layers in Q1, or $500K to $1M to scale the strongest. Bought as PMP and PG deals in the DSPs Rain-X already uses.